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About Us

Make it stand out

Who We Are

We are not your average Real Estate Brokerage… and we can prove it! Family owned and operated since 2004, our team has helped thousands of families in the Lakeland and surrounding Central Florida areas buy and sell real estate. Built on traditional values and innovative technology, our goal is to change the real estate experience by building meaningful relationships to truly understand each client's motivation behind buying or selling.

How do we do this? All of our clients have not just one agent, but a full team backing them and working together to seamlessly provide a level of service that is unheard of in the real estate world. Our multifaceted team has over 50 years of real estate experience, coupled with an impressive lineup of professional backgrounds, that offers our clients an array of knowledge and expertise needed to navigate the ever changing world of real estate

Our Mission

To improve the customer experience when buying and selling real estate, and to give our agents the best tools to provide their clients with an unparalleled level of service.

Our Values


Community

Without our community, we have no company. We are dedicated to building relationships and giving back to the community that has made us who we are today.

Collaboration

We are constantly looking for opportunities to collaborate with our team members, clients, and other real estate professionals within the industry. Nobody has all the answers. We are always happy to share our knowledge with others because we recognize that we would never have been able to achieve such great success without the knowledge and expertise of others along the way.

Culture

If you don’t love your job, it will show. We are committed to fostering a culture that respects and acknowledges others, strives towards improvement and growth, celebrates each other's success, and HAS FUN doing it!

Innovation

The real estate industry is constantly changing, and so are we! We are always looking for new and more efficient ways to improve our systems and processes to give our agents the best tools to better serve our clients.

Integrity

Buying a home is a HUGE decision, often the most expensive purchase someone has ever made. We promise to always demonstrate moral and ethical principles, and to provide timely, honest and open communication with everyone we work with.